1. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
2. ANALYSIS OF INSURANCE AWARENESS AND ITS EFFECTS ON THE DEMAND FOR LIFE INSURANCE PRODUCTS
EXCERPT FROM THE STUDY
Insurance is known to be a safeguard against unforeseen circumstances that may likely affect business or livelihood, or as a hedge to mitigate risk of upcoming negative circumstances. Consider the growing prevalence of lifestyle-relat...
3. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
4. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
5. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
6. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship...
7. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
Abstract
This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order to assist Ju...
8. EFFECT OF TELEVISION ADVERTS ON CHILDREN
Abstract
Television advertisements are considered as one of the most effective source to influence the children’s buying behavior. In this study we examine how TV advertisements are associated with children’s behavior in today’s children from AMAC area...
9. EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND OF LIFE INSURANCE PRODUCTS
Abstract
The study is intended to investigate the major determinants of life insurance buying behavior in Nigeria insurance corporation Lagos State University, Ojo district. The study focuses on the relationship of life insurance with six selected independent variables...
10. INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the prese...
11. MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness o...
12. THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
ABSTRACT
This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo State. In handling the study 3 research questions were put forward and they includes; (1) what is the attitude of consumers in Edo State towards peak mi...
13. THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR
ABSTRACT
This study was carried out on the effect of marketing communication on consumer buying behavior. The case study: Nigeria Bottling Company Plc was adopted for this study this enables the researcher to carry out and in depth study of Nigeria bottling company. In...
14. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all com...
15. A Study on the personal factors Influencing Nigerian Consumer Buying Behavior
ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the...
16. THE IMPACT OF INSTAGRAM ON CONSUMER BUYING DECISIONS
ABSTRACT
This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was cont...
17. INFLUENCE OF INCOME AND SAVINGS ON PURCHASING BEHAVIOUR OF WORKING CLASS WOMEN IN NIGERIA
ABSTRACT
This study assessed the Influence of income and savings on purchasing behaviour of working class Women in Niger State. The study had four (4) objectives among which are to assess the influence of income on purchasing behaviour of working class women in Niger State. related to t...
18. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
